Food Action is a food technology consultancy based in the central north island of New Zealand. We mainly service Auckland, Waikato and Bay of Plenty, but have completed site work from Dunedin to Kaitaia, and have several international clients who we service remotely. We specialise in product development, food and dietary supplement labelling, custom food control plans, national programmes and food science. Contact us now on freephone or email. Check out our comprehensive range of services below or browse some of our blog articles on technical topics.

Food Control Plans, National Programmes and Legislative Requirements

Food safety management can be a costly exercise. You can over do it and add cost daily, or under do it and risk sending out unsafe product which can be disastrous. The new Food Act 2014 is now live so you have a few options on how you can manage your business, and we can help you  do this while keeping costs under control.

We have our basic template for a custom food control plan which has been implemented in several operations and verified by an MPI approved auditor. This template is thorough and at the same time, simple – written in plain English. It is also aligned with all our forms and templates so can be implemented quickly and efficiently.
Are you starting a new business, are currently council registered, or perhaps currently have a food safety programme and want to save some costs by changing to a National Programme and are unsure of the implications? We can help

From 1st July 2016 all food imported into New Zealand will have to be done by a registered food importer. That means, if you want to import food then you will have to become a food importer yourself, or go through a food import agent.

We are located 500m from the main gates of the Port of Tauranga, New Zealand’s largest port. Our site is also less than 300m from 2 large dry stores and 2 large cool and coldstores, and Customs are just 10 minutes away.

If you need someone to help you import food into New Zealand legally, then we are ideally placed to suit your needs.

Labelling Compliance

Are you a bit confused by the Australia New Zealand Food Standards Code, or don’t even know what it is? We can help.

Food Labelling

Want a legally compliant food label? We are experts.

Food Labelling

Confused by what needs to go onto a label? There are pages and pages of legislation that need to be read and reviewed in order to create a label. We can do this for you, or show you how to do it yourself. Contact us now

Nutrition Panels

Need help calculating a nutrition panel? We can help

Nutrition Panels

With the government introducing instant fines for incorrect panels, it is now more important than ever to get this right. We can create nutrition panels for you, or show you how to do them yourself. Contact us now

Health Claims

Not sure what you can claim about the benefits of your product?

Health and Nutrition Claims

There is little doubt that claims made about foods help sell some products, but are they always legal? New laws were introduced in 2016 which standardises what claims can be made. Find out what you can claim.

Health Stars

Need help with the Health Star Rating system?

Health Stars

Do you need help calculating the health stars for your product, or need to reformulate to get more stars? Don’t miss this opportunity to enhance and show the health credentials of your product. Contact us now

Supermarket Entry

Getting into supermarkets can be tricky and frustrating – we know. If you are looking to start off, Foodstuffs is most likely the route you will take rather than Progressive / Countdown.

Foodstuffs have several routes in – via stores with SAP systems, via stores without SAP, and via the Category Manager. Each process is quite different and we’ve done them all for either our own products ( and other’s products.

If you get the steps wrong it can set you back by months and be costly. If you want to get into the supermarkets, we can help you navigate through the whole process.

  • GS1 Barcodes

  • Foodstuffs Exchange

  • GS1 Product Recall

  • Foodstuffs Compliance Pack

  • Priced Packing Slips

  • GS1 Product Flow and National Product Catalogue

  • Custom Food Control Plans and National Programmes

  • Labelling Reports


HACCP is always best done with a team approach and there is always a lot to consider. HACCP should be the backbone of your entire food safety system, so if you don’t  get it right you can either put your customers at risk, or end up doing a lot of unnecessary work. Let us join your team to make your foods safer and systems more efficient.



Food Science

Food science can be tough. Microbes are cunning, and chemical reactions can destroy the flavour of your food. The good news is that humans have been eating food since the beginning of time, and have constantly been driven to make it safer and more productive. We’ve devised some ingenious ways of keeping it fresh and tasty, and some techniques are becoming cleaner and healthier all the time. Take control of the microbiology, chemistry, and packaging of your food to optimise the protection, marketing and selling of your food.